A lot of food trends have gone viral on social media over the years. Although very few of them stay relevant. If I could guess, I think that the brown cheese waffle trend will remain popular. 

Norwegian brown cheese has been a huge hit online in Korea. It began when people started to post pictures of their Synnove brown cheese waffles and soon even Korean celebrities had joined in on the trend.

For example, Korean actor Ryu Suyeong, host of the show,“Fun-Staurant,” once made an episode centered around dishes that use brown cheese. Singer Kang Minkyoung from the female pop duo “Davichi,” mentioned on her YouTube channel how much she loved the idea of putting brown cheese on a croissant. 

Brown cheese became so popular that many companies wanted to collaborate with Ms. Eom Jeonmi, the lady who brought brown cheese to Korea. These companies included Krispy Kreme, Gongcha, SSG and more!

Q: What made you decide to bring Synnove brown cheese to Korea? 

Eom: I tried brown cheese for the first time in Norway when I was there traveling. After I returned home, I wanted to buy myself some brown cheese, but realized that it was not available at any store. Honestly, I am not a big fan of cheese, but there was something that I really liked about brown cheese. I was certain that other Koreans would also enjoy brown cheese, so I contacted a few dairy companies in Norway and discussed bringing it to Korea. After some persistent negotiating, I signed an agreement to acquire exclusive Asia commercial rights.  

Q: What is the most rewarding thing about your work? 

Eom: I would say that the most rewarding thing about my work is being recognized by the head of the company of Synnove in Norway. 

And as the first person to bring brown cheese to Korea, I was featured in many articles in Norway, along with Norwegian TV shows, newspapers, and magazines. 

Q: What are some challenging things? 

Eom: Two things came to mind. First, Korea’s dessert market has been growing, but trends are constantly changing, and it can be hard to keep up. Second, it’s easy for ideas to be duplicated.

Q: Now that 2022 is coming to an end, what do you have planned for the future? 

Eom: So far, we have been making the Korean version of desserts using brown cheese. However, we want to introduce more traditional Norwegian recipes that use brown cheese. 

Also, since we have the exclusive commercial rights for Asian regions, I would like to introduce brown cheese to our neighboring countries. 

That was Ms. Eom Jeonmi, who is known as, “The Brown Cheese Lady.”

If you feel like trying a brown cheese waffle, go for it!

Synnove brown cheese waffles are available on the first floor of the Haeundae Gunam-ro 29 road. 

Synnove is also available on floor B1 of the Shinsegae Centum City Department Store.  

[This is NOT a sponsored post]